Published since December 1975, the magazine hold the leadership among the specialized media for the Brazilian printing industry. It has received many awards over the years, both national and international ones, among them the Benny (the most important international award of the sector), and is published bimonthly, being distributed in the whole country. A recent research carried out with the readers has revealed that the magazine was highly approved due to its graphic and editorial quality: design (94%), credibility (93%), text quality (90%), information level (89%), and content (89%). The research has also showed that each issue is read by an average of 5.5 people, which projects, on the total run (10,000 copies), a universe of more than 50,000 readers. Its target readers comprise entrepreneuers and executives from the printing industry (from the commercial, promotional, publishing, packaging, adhesive label, sign and conversion segments) and advertising agencies, as well as marketing and product managers from the largest companies in Brazil, along with designers and graphic artists, photographers, and suppliers of raw materials, processes, systems and printing equipment.